英语翻译A niche is simply a single segment of the global market.

英语翻译
A niche is simply a single segment of the global market.In cosmetics,the House of Lauder,Chanel,and other cosmetics marketers have used this approach successfully to target the upscale,prestige segment of the market.Similarly,Body Shop International PLC caters to consumers in many countries who wish to purchase “natural” beauty aids and cosmetics that have not been tested on animals.
Stolichnaya produces three brands of Russian vodka,each targeted at a different market segment:superpremium Stolichnaya Cristal,the premium “base” brand Stolichnaya,and low-priced Privet (the name means “greetings” in Russian).
In the cosmetics industry,Unilever NV and Cosmair Inc.pursue differentiated global marketing strategies by targeting both ends of the perfume market.Unilever targets the luxury market with Calvin Klein and Elizabeth Taylor’s Passion; Wind Song and Brut are its mass-market brands.Cosmair sells Tresnor and Giorgio Armani Gio to the upper end of the market and Gloria Vanderbilt to the lower end.Mass marketer Procter & Gamble,known for its Old Spice and Incognito brands,also embarked upon this strategy with its 1991 acquisition of Revlon’s EuroCos,marketer of Hugo Boss for men and Laura Biagiotti’s Roma perfume.In the mid-1990s,P&G launched a new prestige fragrance,Venezia,in the United States and several European countries.Conversely,in 1997 Estee Lauder acquired Sassaby Inc.,owner of the mass-market Jane brand.The move marked the first move by Lauder outside the prestige segment.

我虽然在留学,但不是business专业的.有些品牌名称我就不翻了.
市场定位简单地说就是占有全球市场的部分.在化妆品行业中,蓝带,香奈儿和一些其他化妆品厂商,已成功的在市场中将自己定位在高端,奢侈商品部分.相似的,Body Shop International PLC 公司迎合一些喜欢天然美白辅助,或不希望化妆品有使用动物实验的消费者.
Stolichnaya 生产三种品牌的俄国伏特加,每一个品牌都有不同的市场定位：最高级的Stolichnaya Cristal,普通版的Stolichnaya,和廉价的Privet（俄语译为问候）
在化妆品工业领域,Unilever NV 和Cosmair Inc.通过占有香水市场的两端（最高端,和最低端）来实现他们的全球市场战略.Unilever 用CK,Elizabeth Taylor’s Passion来占有奢侈品市场,而Wind Song 和Brut 则是Unilever NV 对应普通大众的牌子.Cosmair用Tresnor和Giorgio Armani Gio 来对应高端消费市场,而Gloria Vanderbilt 则用来对应低端市场.低端产品生产商Procter & Gamble闻名于旗下Old Spice 和Incognito两个品牌,在1991年通过收购Revlon’s EuroCos,Hugo Boss男用和Laura Biagiotti’s Roma香水,也开始了这项战略（最高最低端通吃）.在00年代中期,Procter & Gamble在美国和一些欧洲国家推出了一款新的高档香料Venezia.
而相对地,雅诗兰黛在1997年收购了Sassaby Inc,一个旗下拥有大众化品牌“Jane牌”的公司.这一行动标志着雅诗兰黛开始了抢占高端产品市场以外的市场份额的第一步.