英语翻译All ads want you to like the product.Even very informati
来源:学生作业帮 编辑:作业帮 分类:英语作业 时间:2024/09/02 01:20:33
英语翻译
All ads want you to like the product.Even very informative ads can be delivered in such a way to have human appeal and interest.For instance ,a print ad for a luxury car,if it shows two car engines side by side,a full cocktail glass on each,one vibrating and one still,then your attention is immediately captured.The copy or the wording,then explains that this is the way the smoothness of a BMW engine is tested before it leaves the factory.The ad is informative,technical and yet has a human touch.Also clients and agencies will try to develop a personality for the brand of their products so that the customer will come to like the personality and feel it’s a friend and therefore become a loyal purchaser of that brand.
Well,let me give you an example.You know how fond the British are of animals,especially dogs and cats,well Andrex is a well-known brand of toilet paper and it always uses a golden-colored puppy in its ads.Usually a little scene is shown.It could be that the puppy is playing with the toilet roll in the upstairs bathroom,and wraps himself up in it and runs downstairs,unrolling the paper behind right through the kitchen and into the garden.The setting is always a clean and bright house,the puppy is sweet and soft and his mischievousness endears him immediately to all the viewers.We enjoy watching the story and the puppy,and the message comes across that this product is strong,long and soft.We start to associate the puppy ads with the name Andrex
有点长 不过不大难 明天要交 现在还有东西要背 来不及了~麻烦帮下忙啊~
All ads want you to like the product.Even very informative ads can be delivered in such a way to have human appeal and interest.For instance ,a print ad for a luxury car,if it shows two car engines side by side,a full cocktail glass on each,one vibrating and one still,then your attention is immediately captured.The copy or the wording,then explains that this is the way the smoothness of a BMW engine is tested before it leaves the factory.The ad is informative,technical and yet has a human touch.Also clients and agencies will try to develop a personality for the brand of their products so that the customer will come to like the personality and feel it’s a friend and therefore become a loyal purchaser of that brand.
Well,let me give you an example.You know how fond the British are of animals,especially dogs and cats,well Andrex is a well-known brand of toilet paper and it always uses a golden-colored puppy in its ads.Usually a little scene is shown.It could be that the puppy is playing with the toilet roll in the upstairs bathroom,and wraps himself up in it and runs downstairs,unrolling the paper behind right through the kitchen and into the garden.The setting is always a clean and bright house,the puppy is sweet and soft and his mischievousness endears him immediately to all the viewers.We enjoy watching the story and the puppy,and the message comes across that this product is strong,long and soft.We start to associate the puppy ads with the name Andrex
有点长 不过不大难 明天要交 现在还有东西要背 来不及了~麻烦帮下忙啊~
所有的广告都希望你会喜欢他们的商品.即使是那些消息性的广告,也能用那些能引人入胜的方法来传达给观众.举个豪华汽车的广告为例,如果展示的是两个并列的汽车引擎,每个上面都放着一个装满鸡尾酒的酒杯,一个在震动,另一个却是静止的,那么一瞬间你的注意力就会被吸引.然后广告词会为你解释道,这就是宝马轿车在出厂前的所做的平稳性测试.这就是个集消息性,技术性,和人性化与一身的广告.同时,代理商也会尝试去开发这个产品品牌的一些特性,当消费者喜欢这些特性,他们就会把这种商品当作自己的朋友,而自己就会变成这个品牌的发烧友.好,让我们来看一个例子.大家应该知道英国人有多们爱动物,特别是猫和狗.well Andrex 是一个非常有名的卫生纸品牌,他们就常常在广告里用一只金黄色的小狗.通常情况下,广告只会有很少的场景,有的只是那只小狗在楼上的浴室里玩卫生纸卷筒,并且把自己缠的一身都是卫生纸后跑下楼,然后又在穿过厨房到花园时,在身后留下一条长长的卫生纸.背景通常是一个很干净明亮的房子,小狗看上去很可爱,毛皮很柔软,它的那股机灵劲儿一下就让所有的观众爱上了它.我们喜欢看这个广告和这只小狗,广告词的说明是,这款产品很结实,又长又柔软.这时我们就会开始把这则小狗广告和品牌名称Andrex 联系起来了.
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