英语翻译The markets in which manufacturers and service firms com
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英语翻译
The markets in which manufacturers and service firms compete are increasingly
influenced by intense foreign competition,rapid technological change,shorter product
life-cycles and customers increasingly unwilling to settle for mass-produced items or
services with limited value.The “new breed of customer”,who demands greater
responsiveness to a dynamic set of requirements,and a new competitive environment,which exposes local companies to competition from companies around the globe,form a new scenario that has challenged firms in most industries.In this new scenario,responsiveness may be one of the most important capabilities needed for firms to achieve competitive advantage.
The markets in which manufacturers and service firms compete are increasingly
influenced by intense foreign competition,rapid technological change,shorter product
life-cycles and customers increasingly unwilling to settle for mass-produced items or
services with limited value.The “new breed of customer”,who demands greater
responsiveness to a dynamic set of requirements,and a new competitive environment,which exposes local companies to competition from companies around the globe,form a new scenario that has challenged firms in most industries.In this new scenario,responsiveness may be one of the most important capabilities needed for firms to achieve competitive advantage.
制造企业和服务企业的市场竞争日益受到外资竞争,快速的技术革新,日益变短的产品生命周期的影响.而且顾客越来越不喜欢去购买大规模制造的低价值产品.“新品种顾客”需要企业对其一系列动态需求的响应.这培育了一种新的竞争环境,使得当地企业处于与全世界企业竞争的局面.在这种新局面下,大多数产业都受到冲击.在这种局面下也许企业想获得竞争优势的最重要之一的品质是响应性.
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