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英语翻译本文首先较全面地从经济环境、自然环境、社会文化环境、技术环境和政治环境分析一汽大众所处的宏观环境和从企业、消费者

来源:学生作业帮 编辑:作业帮 分类:英语作业 时间:2024/10/01 20:05:28
英语翻译
本文首先较全面地从经济环境、自然环境、社会文化环境、技术环境和政治环境分析一汽大众所处的宏观环境和从企业、消费者、竞争者和供应商分析一汽大众所处的微观环境.然后对一汽大众进行优势、劣势、机会和威胁的SWOT分析.接着又从市场竞争战略、目标市场战略、品牌战略、物流战略和新产品开发战略几个方面分析一汽大众的营销战略.最后根据前面分析,发现一汽大众营销战略的问题,并提出对策.
This paper from the more comprehensive economic environment,natural environment,social and cultural environment,technological environment,and analysis of the political environment FAW_VOLKSWAGEN the macro environment and from the enterprise,consumers,competitors and suppliers analysis FAW_VOLKSWAGEN which the micro-environment.Then FAW_VOLKSWAGEN for strengths,weaknesses,opportunities and threats of SWOT analysis.Then from the competition in the market strategy,target market strategy,brand strategy,logistics strategies and new product development,strategic analysis of several aspects of the FAW mass marketing strategy.Finally,according to previous analysis,found FAW_VOLKSWAGEN marketing strategies,and come up with strategies.