作业帮请大虾们翻译一下这段文字（论文的）,希望人工翻译,不要机器! 谢谢...
来源：学生作业帮 编辑：作业帮 分类：英语作业 时间：2024/09/14 14:35:06
请大虾们翻译一下这段文字（论文的）,希望人工翻译,不要机器! 谢谢...
This paper recommends a segmentation of consumers based on understanding their expressed preferences as opposed to more traditional segmentation methods. It also stresses the importance of looking at the interaction effects of different combinations of attributes rather than focussing on a single one. Market simulations have been used to conduct “what-if” scenarios that could also be used to investigate issues such as retailers’ website design, positioning and pricing strategy.
By better understanding the customer’s expectations, the gap between what the customer actually wants and what the company thinks the customer wants will be better aligned. In addition other perceptual gaps will be closed if the internal logistics, communication and other resources focus on these preferences. Consequently, there will be fewer customer acquisition opportunities for competitors to exploit.
This paper recommends a segmentation of consumers based on understanding their expressed preferences as opposed to more traditional segmentation methods. It also stresses the importance of looking at the interaction effects of different combinations of attributes rather than focussing on a single one. Market simulations have been used to conduct “what-if” scenarios that could also be used to investigate issues such as retailers’ website design, positioning and pricing strategy.
By better understanding the customer’s expectations, the gap between what the customer actually wants and what the company thinks the customer wants will be better aligned. In addition other perceptual gaps will be closed if the internal logistics, communication and other resources focus on these preferences. Consequently, there will be fewer customer acquisition opportunities for competitors to exploit.
本论文根据对消费者表达的偏好的理解,相对传统的市场细分方法而提出一项对消费者的市场细分方法.同时,本文着重强调将不同原因属性结合而不是专注于个体因素来看相互影响.本文运用了市场模拟的手段制造假设情况,而这些情况也可用来调查诸如零售商网页设计、定位、价格策略等问题.通过更好理解消费者的期望,消费者的真正需求同企业设想中的消费者需求之间的差距将会缩小.另外,如果内部符号逻辑、交流沟通及其他资源聚焦于这些偏好的话,那么其他感觉上的差距就会不复存在了.结果就是,可供竞争者开发的消费所得机会会更少.
请大家帮忙翻译下这句话 不要机器的 人工的 英文 谢谢
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