英语翻译Empathic design aims to build creative understanding of

英语翻译
Empathic design aims to build creative understanding of users’ experiences for new product development (NPD).In this paper,we review
the literature of empathic design,and we discuss our own experiences with introducing and practicing empathic design in several NPD
projects at Philips Research over the past years.Having experimented with empathic design in an industrial context,we experienced
success but also encountered eight challenges that relate to discrepancies between the theory of empathic design as described in literature
on the one hand,and the application of empathic design in an industrial context on the other.Three cultural and methodological changes
are proposed for addressing these challenges in the future.These include changing focus (a) from rational approaches to including
empathic approaches,(b) from users as informers to users as partners in NPD practice,and (c) from being informed of user research to
being engaged in user research.The first two changes strongly resonate with Sanders’ (2006) dimensions of change.The third dimension
is new,and highlights an area of empathic design that is largely unaddressed in the literature.
Keywords – Empathic Design,Engagement,New Product Development (NPD) Practice.
Relevance to Design Practice – Design practitioners may experience several challenges when implementing user-centered design
approaches,such as empathic design,in an industrial context.This paper intends to raise awareness of these challenges,and open up
discussion of possible cultural and methodological changes needed to overcome these challenges.

移情作用的设计旨在建立创造性理解用户的体验新产品开发(NPD).在本文中,我们审查的文学,和我们讨论移情设计我们自己的经验,介绍和练习移情的设计在几个NPD项目在飞利浦研究在过去几年.在尝试了移情的设计在一个工业背景下,我们经验丰富的成功,但也遇到了八个挑战涉及差异理论之间的移情作用的设计中描述文学一方面的应用,并在一个工业设计上下文移情在其他.三是文化与方法论提出了变化,应对这些挑战在未来.这些包括改变焦点(一)从理性的方法包括移情的方法,(b)从用户到用户作为合作伙伴在线人NPD实践,和(c)被告知用户研究对从事用户研究.前两个变化强烈的共鸣桑德斯”(2006)的尺寸变化.第三个维度是新的,并强调面积移情的设计主要是在文献标识.关键词——移情的设计、参与、新产品开发(NPD)实践.相关设计实践-设计从业者可能会经历几个挑战实现以用户为中心的设计方法,如移情作用的设计,在一个工业背景.摘要本文旨在提高人们对这些挑战,和开放的讨论可能的文化和方法论的改变需要克服这些挑战.