英语翻译Sunheat has found it useful to segment the market for so

英语翻译
Sunheat has found it useful to segment the market for solar pool heaters by purchaser type:the residential market,the commercial market,and the governmental and institutional markets.Mr.Noland and Mr.Franklin have been debating which specific target markets within these general segments hold the greatest immediate potential for expansion.
They feel that the residential segment could be further segmented by type of structure (single dwelling,rowhouse,apartments etc),by type of ownership (owning versus renting),by demographic or psychographic makeup,by benefits sought in a pool heater,and others.They were able to compile a list of potentially useful criterion variables,which they felt could help them greatly in isolating important target markets.
The commercial segment for pool heaters includes such target markets as hotels,motels,apartments,health clubs,resorts,and so on; while the governmental and institutional segment is made up of government building (all levels),schools,hospitals,etc.
Among the most important consumer needs which could be fulfilled by solar pool heating would be economy,ease of installation,adequate servicing,environmental concerns,prestige,and others.The relative importance of these needs depends upon the target market.For example,residential consumers may be most interested in satisfying prestige,economy,and/or service needs,with preferences varying across individuals or target markets within the residential segment.For the commercial and governmental/institutional segments,service and economy would likely be more important needs,although for some such consumers,prestige might be a consideration as well (e.g.high quality image hotels,high-rent apartment building).

太阳热可有效利用于太阳池加热器,并且根据购买者可将该市场分为三类：住宅市场,商业市场和政府及机购市场. Noland 先生和 Franklin 先生就哪个市场是最具有即时扩张潜力的目标市场展开了辩论.
他们觉得就市场结构（独栋住宅,联排住宅和公寓）来说,就户主身份（具有租赁权）而言,就住宅市场是更深层的市场