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Dividing a market into segments according to customers' need

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Dividing a market into segments according to customers' needs,wants and interest is called ___.
选项:
a、channels of distribution
b、market segmentation
c、the marketing mix
d、uniform specifications
B.
句子的意思是:按照顾客的需求,需要和兴趣把市场细分为几部分叫做市场细分.