Sparrow is a fast-food chain with 200 restaurants. Some year
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Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required. Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign. Pearson faced a battle over the future of the Sparrow brand. The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers’ speeding power. Finally, the owner accepted his idea. The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product, the intention was to put Sparrow in the hearts of potential customers. Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover (营业额) . These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated. 小题1:Which was one of the problems Sparrow faced before Pearson became CEO?
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小题1:C
小题2:D
小题3:A
小题4:B
小题5:B
小题1:细节理解题。根据首段末句“And to make matters worse, its new owner had no plans to give it the funds it required”可知答案为C。
小题2:词义猜测题。根据单词所在的语境句“consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them”可知,while表示对比,前后句结构相似:那些Sparrow的顾客对Sparrow连锁很支持,而其他快餐食物连锁的顾客却不愿意离开它们。显然,此处的它们即是指其他快餐连锁。
小题3:细节理解题。根据第三段话“Such an attempt to establish a positive relationship between a company and the general public was unusual for that time”可知,他所做广告的目的是建立公司与公众的良好关系。故选A。
小题4:细节理解题。根据倒数第三段话“The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars”可知答案为B。
小题5:细节理解题。根据文章末段“These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated”可知,他的努力是成功的,使公司更具竞争力。故答案选B
英语翻译Sparrow is a fast-food chain with 200 restaurants.Some y
英语翻译(1)Sparrow is a fast-food chain with 200 restaurants.Som
Some other teenagers like eating in fast food restaurants.
fast food restaurants are popular with many kinkds of people
Fast food restaurants are popular with many kinds of people
The survey is about—A.Western B.fast food C.restaurants in t
So fast food restaurants are a great h__ to peole
Fast-food restaurants are a great help to us
(B) Fast food restaurants are popular with many kinds of peo
补单词:So fast-food restaurants are a great h____ to people.
高中英语选择Fast food restaurants are-------- a great help----to u
英语翻译(接上)form a food chain .Some food chains are simple ,whil