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lsat逻辑题.In an effort to boost sales during the summer months

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lsat逻辑题.
In an effort to boost sales during the summer months,which are typically the best for soft-drink sales Foamy Soda lowered its prices.In spite of this,however,the sales of Foamy Soda dropped during the summer months.
  Each of the following,if true,contributes to reconciling the apparent discrepancy indicated above EXCEPT:
(A) The soft-drink industry as a whole experienced depressed sales during the   summer months
(B) Foamy Soda s competitors lowered their prices even more drastically during   the summer months
(C) Because of an increase in the price of sweeteners the production costs of   Foamy Soda rose during the summer months
(D) A strike at Foamy Soda s main plant forced production cutbacks that   resulted in many stores not receiving their normal shipments during the   summer months
(E) The weather during the summer months was unseasonably cool,decreasing   the demand for soft drinks
这个问题中'if true'有什么意义,对解题有什么影响?然后能不能帮我分析下这道题.
这道题属于 resolve paradox 类型,加了"if true" 对这题的理解没任何影响.
题目问的是,下面哪个不能够解释Foamy Soda公司的“降价促销 和 销售量反而下降”之间的矛盾(sales 是销售量,不是利润).也就是说,五个选项中,有四个可以解释,有一个不能解释.
A.饮料行业总体销售下滑 -
B.竞争对手降价程度更高 -
C.生产成本增加,由于甜味剂成本增高 - 销售量受价格影响,价格已经知道是减少了,所以成本增加还是减少,对价格都不影响,因此对销售量也不影响.
D.产量减少,由于罢工影响 -
E.饮料需求减少,由于夏天天气较冷 -