求一篇英文文献关于网络危机公关的最好有翻译

求一篇英文文献
关于网络危机公关的
最好有翻译

1. The establishment of institutions to cope with crisis
It can be composed of the following: the decision-making level responsible persons, public relations manager, personnel manager, manager, etc.保卫部. These officers should ensure that the path to government departments, media associated flow channels. SMEs are often not due to the cost of suitable full-time public relations officers, media professionals can also be employed part-time consultants, can also be entrusted to a dedicated public relations consultancy services company.
2. Attention to corporate signals pre-crisis
Before the crisis, is bound to show some signal. Such as: harm to the image of organization or organizations, decision-makers more and more of public opinion; in particular by the government, the media or a specific person's "concern"; organizations more and more trouble and so on. Once a preference, symptoms of problems, timely event-related risk associated personnel, details of the facts, gather information, cut off from the source of information dissemination bad.
3. Strict enforcement of corporate news propaganda discipline
Business-oriented corporate culture, learning and creative requirements of employees. However, press releases must be authorized, all units involved in this important decision-making, a major event in press releases and submission must be in charge of examination and approval by the company.
4. To develop plans to deal with public relations crisis
Enterprises to develop practical public relations crisis management plan is based on the successful handling of the crisis. Plans for the crisis must be made within six hours to reflect, plan, including: emergency response team who will convene meetings to develop detailed responses; who is responsible for media liaison; how to hold a press conference; how to control the further spread of bad news; how to tell the Government , customers, stakeholders progress; how to deal with the aftermath work.
Corporate public relations crisis, the entire life cycle in the enterprise is inevitable. For the crisis, the most important thing is to prevent it from happening, and unforeseen crises that may occur; enterprises recognize the existence of the earlier threat, the sooner to take appropriate action, the more likely to control the issue of development.
Third, the handling of public relations crisis
The event of a crisis public relations company, public relations should be based on the specific circumstances of the rapid response to assist enterprises to investigate the causes of crisis or accident, follow-up work to do a good job. The processing can take the following strategies:
1. Examine their own, if it is the result of their error, apologize immediately.
The issue of product quality as a result of the crisis caused by the crisis is the most common, in the event of such crises should at all costs to recover quickly in the market all the unqualified products, and use of the mass media to inform the public how the method of return of these products.
2. On the loss of personnel to be
Serious anomalies enterprises, especially the major responsibility for the accident, so that harm to the public interest, the enterprise must be held accountable by the public spirit of a certain degree of compensation and material compensation. In order to win public understanding and support.
3. Use of the media to guide public
Held a press conference or press conference to introduce the truth to the public as well as remedial measures are good links with the media so that timely and accurate reports as to influence the public, and guide public opinion, so do not correct the negative public to reflect and correct public opinion into a positive reflection of the public and public opinion, and the doubters were watching the avoidance of doubt, become a loyal supporter. At the same time, enterprises and the parties when there are differences, contradictions, misunderstanding or even immediately, it should be honest in the first principle of benefit to others, the way the use of consultation and dialogue, and seriously listen to and consider other views
Resolve grievances, to eliminate barriers.
4. Views the use of the authority to deal with crisis
In some special public relations crisis management, the enterprises and the public's views are not consistent, it is difficult to mediate. At this time, we must rely on authority to express their views. The authority to deal with major public relations crisis, there are two: First, the authority of institutions such as government departments, professional bodies, consumer associations, etc.; The second is an authoritative source, such as public relations specialists, and other industry experts. In many cases, the authority of their views are often dealing with the crisis of public relations can play a decisive role.
5. The use of legal regulation and control crisis
Refers to the use of legal means to deal with public relations crisis. Means of legal regulation and control are two links: one based on the facts and the relevant legal provisions to deal with; second is to follow legal procedures to deal with it. Use of legal regulation to deal with the role of public relations crisis, there are two: First, the handling of crises to maintain the normal order; second, protect the business and the legitimate rights and interests of the public.
6. Publication of the causes of the crisis
Corporate public relations crisis, should frankly to the public and the press that the causes of the crisis. If it is their responsibility, it should be the courage to admit to the community; If it is someone else's deliberate frame-up, it should be through a variety of means to uncover the truth, the most important thing is to keep the media and the development of the situation that no factual basis to clarify "grape vine" and gossip.
7. Reshaping the public image of good
Public relations crisis, more or less the image of enterprises will be affected in various degrees of damage. Although the public relations of the proper handling of the crisis, but this does not mean that the crisis has come to an end, corporate recovery and reconstruction must also be a good public image. To image the content and the degree of focus on the image to make up for deficiencies in public relations activities, maintaining close contact with the public and contacts, open the door of enterprises are welcome to visit and understanding of the public to inform the public of the progress of the new enterprises and business state, and show quality products and first-class public services to benefit the city, to fundamentally change the public a bad impression on the enterprise.