英语翻译The Perfect Answer:Women Pursue a Different Outcome When

英语翻译
The Perfect Answer:
Women Pursue a Different Outcome When embarking on a new purchase,men go looking for a good solution,whereaswomen set out to find the Perfect Answer.We started this discussion in Chapter Four,but there are a couple of additional points to add in context of the shopping process::how she thinks about what she‘s looking for,and the —due diligence“ process it takes to decide when she‘s found it.As you may recall,the gender principle at work here is one of the Synthesizer Dynamics:single-minded focus versus multi-minded integration.Men define the product or service they want in terms of the features that are most important to them,formulating a short,focused list of key decision criteria and then finding a solution that meets those criteria.When they find the solution,they buy–they‘re done.Women,on the other hand,start with a more generalized sense of the situation they want to address,factor in additional considerations as they move through the decision process,and keep exploring options until they are satisfied that they have found not just a workable solution,but the best possible answer.In shorthand:men are buyers,whereas women are shoppers.Let‘s say a man needs a pair of black slacks.He‘ll define his goal up front in terms of a short list of concrete key criteria:pleated,cuffed,costs less than $100.Off he goes to wherever he usually buys his clothes,and he makes a beeline for the slacks section.He may find what he wants right away–great:he‘ll buy it,turn around,go home,and watch the game!Or,he may find that the store doesn‘t carry exactly what he wants–maybe the slacks are pleated but not cuffed.Nine times out of ten,he‘ll decide that cuffs aren‘t all that important when weighed against having to visit another store.So,he‘ll buy the uncuffed slacks and go home and watch the game.Hey œ a guy has to have his priorities!With a woman,it‘s a different story.When she wants a pair of black slacks,she thinks context:I want black slacks to wear to the office party Friday afternoon.In other words,she doesn‘t define her goal by product features but by end use.When she gets to the store,she looks at the black slacks and gauges how they measure up to that use.She may even try on a couple of pairs that would be just fine for Friday.As she‘s considering which pair to buy,other considerations start to creep in.Are they dressy enough to wear on more formal occasions?How likely are they to wrinkle when she travels?Do theyneed to be dry-cleaned,or can she wash and iron them at home?In other words,instead of discarding criteria,she is more likely to be adding them.Now she‘s got a problem:if the slacks don‘t meet all the criteria she‘s raised,they‘re obviously not the Perfect Answer.
And why should she settle for a partial solution when the perfect slacks might be just a few stores away in the mall?Better to take a look,because —ya never know.“ Well,it‘s true!Maybe they have the slacks that go with the black jacket she bought last month,or maybe there‘s a great sale at the other store.How will she know unless she looks?In every presentation I give about the path women take to reach a decision,by thispoint,most of the women are nodding their heads and smiling wryly in recognition,whilemost of the men are shaking their heads in disbelief.The numbers support what I‘mtelling you,too:61 percent of women say that when making a clothing purchase they visit several different stores before deciding what to buy.

女性追求一个不一样的结果
当从事一项新的行销工作时,男性则寻求一个好的解决方案,然而女性则着手寻找标准答案.我们在第四章开始探讨过这个问题,但是在关于购物过程的背景中加入了人几点附加要点：她对她所寻找的物品抱有怎样的看法,同时——当她找到时所应执行的应有勤奋过程.像你所回想起来的那样,在这里工作上的性别准则是综合变化（Synthesizer Dynamics）中的一种：单一思维聚焦与复杂思维合成的对决.男性依据重点来定义他们所想要的产品或服务,简明阐述,集中一系列主要决定标准,然后寻找符合哪些标准的解决方案.当他们找到这样的解决方案,他们就会购买它——他们就是被创造成这样的生命体.相反,女性更加细致,她们从情况中想要强调的点着手,进行决策时她们会把外加的因素纳入考虑范围,并且会坚持采纳不同版本直到她们找到一个让满意的方案,这个方案不仅具可操作的方案而且还可能是最好的答案.简而言之：男性是购买者,然而女性是购物者.让我们以一个男性需要一条黑色的便裤为例.他会根据一小张清单的具体的主要标准来定义他的目标：打褶的,紧身的,花销少于一百的.他会先到他平常买衣服的地方,从而创造买便裤的捷径.他或许会刚好找到他想要的——那真是太好了；又或者,他可能发现在那家商店买不到他完全符合他想要的标准的——可能便裤是打褶的但不是紧身的.百分之就是的机会,他会选择买下不紧身的运动裤然后回家看比赛去了.这方面男性不得不有他的优先顺序.对于一位女性来说,这又将是一个完全不同的故事了.当她想买一条黑色的便裤时,她会考虑环境：我想要一条黑色的便裤,我会穿着它参加公司周五下午的派对.换句话说,她不会通过产品的特征来定义她的目的而是通过其最终用途.当她去商店的时候,她观察一条黑色的便裤,估量着这条裤子是否能够符合那个应用标准.她或许还会试穿几条适合周五派对的裤子.当她考虑该买那条便裤时,其他的考虑因素慢慢闯入脑子.它们是否足够合适在更多的正式场合上穿?当她行走时它们有多大可能会起皱?它们是否需要干洗,又或者是她能够在家自己清洗、熨烫它们么?换句话说,她更倾向于加入标准而不是抛弃标准.现在她又发现一个问题了：如果这条便裤不能够达到她所提出的所有要求,它们明显不是她所要的标准答案.
问题补充：
再来,当完美的便裤可能存在于超市外的几家商店,为什么她要勉强接受这么一个偏爱的解决方案?最好还是再看看,因为——你永远不会知道.当然,这是事实!或许在那里能够找到一条与上个月她买的黑色夹克相衬的便裤,又或许在其他店还有更好的选择.如果她不去看看又在怎么知道呢?在我每一场关于女性达到最终决策之路的展示中,讲到这一点,大多是女性都点头笑着自嘲来表示同意,而大多是男性摇头表示不相信,我将告诉你的数据也会证明这一点的：61%的女性说当她们买衣服时,在决定买什么衣服时她们会先逛几家不同的商店.
你这文章真长,翻译了很久呢,仅供参考哦