英语翻译6.Apple back on track (1998-2001)Steve Jobs quickly gave

英语翻译
6.Apple back on track (1998-2001)
Steve Jobs quickly gave confidence back to the Apple community.The company launched a revolutionary marketing campaign around a new slogan:Think Different,spreading the idea that people who used Macs were dreamers who could change the world.As the Apple brand grew stronger,the company launched a couple of new successful products,the Power Mac G3 and the PowerBook.Six months after he had come back,Steve Jobs had led the company to profitability.
Yet Apple’s resurgence really came a little later,when Steve introduced a new,amazing consumer desktop computer:iMac.Introduced in May 1998,it was Apple’s first really innovative product basically since the original Macintosh in 1984.The iMac’s stunning translucent design blew away the whole personal computer industry,which had failed to produce anything but black or beige boxes for over a decade.Moreover,iMac was a hot seller,and it was essential in bringing back tons of developers to the Mac platform.Design innovations continued throughout 1998 and 1999 with the colored iMacs and iBook,Apple’s consumer notebook.After three years in charge,Steve Jobs had brought Apple
back to greatness.That’s why he finally accepted to become full-time CEO of Apple in January 2000 — the first time one man became CEO of two public companies at the same time.
Still,the very reason Steve Jobs was brought back to Apple had not yet materialize — it was to bring NeXT’s software technology to the Mac platform.This eventually happened in early 2001,as Apple released the first version of its breakthrough operating system,Mac OS X.Mac OS X was really NeXTSTEP with a Mac facade.But it turned out an essential asset to Apple as the company developed breakthrough applications for its Macs as part of the digital hub strategy.
The digital hub strategy was unveiled by Steve Jobs at Macworld San Francisco in January 2001.It was a vision for the future of the personal computer.Although many analysts and self-appointed experts were proclaiming PCs would disappear within a couple of years to be replaced by Internet terminals,Apple believed they would evolve into digital centers or hubs for our new digital lifestyles.In other words,the PC would become the centerpiece of our new lives filled with digital cameras and camcorders,MP3 players,smart phones and other digital devices.The digital hub strategy led Apple to develop a suite of applications designed to manage our new lifestyle,the so-called iApps:iMovie (1999),iTunes (2001),iDVD (2001),iPhoto (2002),iCal and iSync (2002),GarageBand (2004) and finally iWeb
(2006).The iApps were a strategic move in Apple’s greater plan to gain market share over the PC,as there was simply no equivalent solution on the Windows platform.Other moves included an aggressive ad campaign (Switchers) and the start of Apple’s retail operations in mid-2001.

6. Apple back on track (1998-2001)
Steve Jobs quickly gave confidence back to the Apple community. The company launched a revolutionary marketing campaign around a new slogan: Think Different, spreading the idea that people who used Macs were dreamers who could change the world. As the Apple brand grew stronger, the company launched a couple of new successful products, the Power Mac G3 and the PowerBook. Six months after he had come back, Steve Jobs had led the company to profitability.
Yet Apple’s resurgence really came a little later, when Steve introduced a new, amazing consumer desktop computer: iMac. Introduced in May 1998, it was Apple’s first really innovative product basically since the original Macintosh in 1984. The iMac’s stunning translucent design blew away the whole personal computer industry, which had failed to produce anything but black or beige boxes for over a decade. Moreover, iMac was a hot seller, and it was essential in bringing back tons of developers to the Mac platform. Design innovations continued throughout 1998 and 1999 with the colored iMacs and iBook, Apple’s consumer notebook. After three years in charge, Steve Jobs had brought Apple
back to greatness. That’s why he finally accepted to become full-time CEO of Apple in January 2000 — the first time one man became CEO of two public companies at the same time.
Still, the very reason Steve Jobs was brought back to Apple had not yet materialize — it was to bring NeXT’s software technology to the Mac platform. This eventually happened in early 2001, as Apple released the first version of its breakthrough operating system, Mac OS X. Mac OS X was really NeXTSTEP with a Mac facade. But it turned out an essential asset to Apple as the company developed breakthrough applications for its Macs as part of the digital hub strategy.
The digital hub strategy was unveiled by Steve Jobs at Macworld San Francisco in January 2001. It was a vision for the future of the personal computer. Although many analysts and self-appointed experts were proclaiming PCs would disappear within a couple of years to be replaced by Internet terminals, Apple believed they would evolve into digital centers or hubs for our new digital lifestyles. In other words, the PC would become the centerpiece of our new lives filled with digital cameras and camcorders, MP3 players, smart phones and other digital devices. The digital hub strategy led Apple to develop a suite of applications designed to manage our new lifestyle, the so-called iApps: iMovie (1999), iTunes (2001), iDVD (2001), iPhoto (2002), iCal and iSync (2002), GarageBand (2004) and finally iWeb
(2006). The iApps were a strategic move in Apple’s greater plan to gain market share over the PC, as there was simply no equivalent solution on the Windows platform. Other moves included an aggressive ad campaign (Switchers) and the start of Apple’s retail operations in mid-2001
中文是：6.苹果重新走上正轨 (1998年-2001 年)
史蒂夫 · 乔布斯迅速给信心回苹果社区.该公司推出了营销活动的新口号围绕革命： 认为不同,传播理念使用 Mac 的那些人的梦想家,可以改变这个世界.随着苹果的品牌变得更强,该公司推出了几个成功的新产品,电源 Mac G3 和 PowerBook.六个月后他回来了,史蒂夫 · 乔布斯,导致该公司盈利能力.
然而,苹果公司的真正抬头不一会儿,史蒂夫推出新的、 令人惊叹的消费者台式计算机时： iMac.于 1998 年 5 月推出,这是苹果公司的第一个真正具有创新性产品基本上以来最初的 Macintosh 于 1984 年.IMac 的惊人的半透明设计吹散了整个个人电脑行业,而未能产生十多年也不黑或米色框.此外,iMac 是热销,有必要在 Mac 平台带回吨的开发人员.在 1998 年和 1999 年彩色的 Imac 和 iBook,苹果公司的消费者笔记本继续设计创新.经过三年的主管,史蒂夫 · 乔布斯带来了苹果
回到伟大.这就是为什么他终于接受了 2000 年 1 月成为全职的苹果公司首席执行官 — — 第一次一个人成为两家上市公司的首席执行官在同一时间.
尽管如此,原因史蒂夫 · 乔布斯被带苹果回不了尚未具体化 — — 这是下一步的软件技术带到 Mac 平台.这最终发生在 2001 年年初,随着苹果公司发布的第一个版本的突破,Mac OS 十、 Mac OS X 真是操作系统的下一步步骤与一个 Mac.但原来的重要财富,苹果公司开发及其 mac 电脑的突破申请作为数码中心战略的一部分.
2001 年 1 月的数码中心策略 」 揭幕仪式由史蒂夫 · 乔布斯在 Macworld 旧金山.这是一个视觉未来的个人电脑.虽然许多分析师和自封的专家宣称个人电脑会消失几年改由互联网终端,苹果相信他们会逐渐演化成数码中心或集线器为我们新的数字生活方式.换句话说,PC 将成为我们的新生活充满了数码照相机和摄像机、 MP3 播放器、 智能手机和其他数字设备的核心.数码中心战略领导苹果开发一套应用程序用来管理我们新的生活方式,所谓的 iApps： iMovie （1999 年）,iTunes （2001 年）、 iDVD （2001 年）、 iPhoto （2002 年）,iCal 和 iSync （2002 年）、 GarageBand （2004 年） 和最后 iWeb
（2006 年）. iApps 在 Windows 平台上根本没有等效的解决方案是苹果公司的个人计算机,获得市场份额更大计划中被的战略举措.其他移动 2001 年年中包括激进的广告宣传 （切换器） 和苹果的零售业务的开始
望采纳^_^