英语翻译摘 要：当前,随着新经济时代的来临,市场环境发生了极大的变化,品牌己成为企业占领市场的重要工具.随着人民生活水平

英语翻译
摘 要：当前,随着新经济时代的来临,市场环境发生了极大的变化,品牌己成为企业占领市场的重要工具.随着人民生活水平的提高,品牌的重要性越来越大.在经济全球化的今天,中国的企业要在全球范围的竞争中生存下去,必须在战略的高度上重视品牌战略,国内很多企业在品牌经营上仍有很多问题,存在着许多重大失误,如宣传策略不当、合资或联营不当、缺乏创新、丧失特色、规模过小等.如今中国市场品牌发展水平还处于初级阶段,很多国内的品牌可能一度名噪一时,但能够维持长久地位的却是少数,缺少“世界级”的品牌.本文在对品牌战略相关基本概念解析的基础上分析了我国企业实施品牌战略的重要性,针对我国企业在实施品牌战略中存在的问题提出了相关对策.
关键词：企业 品牌 品牌战略
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摘 要：当前,随着新经济时代的来临,市场环境发生了极大的变化,品牌己成为企业占领市场的重要工具.随着人民生活水平的提高,品牌的重要性越来越大.在经济全球化的今天,中国的企业要在全球范围的竞争中生存下去,必须在战略的高度上重视品牌战略,国内很多企业在品牌经营上仍有很多问题,存在着许多重大失误,如宣传策略不当、合资或联营不当、缺乏创新、丧失特色、规模过小等.
Abstract(摘要)
Presently, along with the coming of new economic era, the market environment has changed a lot. Brand has become an important tool to take up the market. Along with the improvement of the people, brand has become more and more important. Today under the economic globalization, if Chinese enterprises want to survive under the heavey competence of the global, they must attach importance to brand strategically. There are a lot of problems and heavey misses on the operation of domestic enterprises, such as improper advertisement strategies, improper joint venture, the lack of innovation, no special characteristics, small scale and so on.
如今中国市场品牌发展水平还处于初级阶段,很多国内的品牌可能一度名噪一时,但能够维持长久地位的却是少数,缺少“世界级”的品牌.本文在对品牌战略相关基本概念解析的基础上分析了我国企业实施品牌战略的重要性,针对我国企业在实施品牌战略中存在的问题提出了相关对策.

Now, it is the primary stage about the developing level of Chinese market brand. Maybe many domestic brands became famous for a short time, but less of them can last for a long time. They are lack of "world-class" brands. Based on the explanation of basic and relative concepts of brand strategy, this article analyzes the importance of carrying out brand strategy for enterprises of our country. In connection with the problems facing by the enterprises of our country during the process of carrying out a brand strategy, this article brings up some interrelated measures.
关键词：企业 品牌 品牌战略
Key words: enterprise brand brand strategy