英语翻译Individuals' attitudes toward the advertisements seem to

英语翻译
Individuals' attitudes toward the advertisements seem to play an important role in brand equity dimensions.As such,individuals' attitudes toward the advertisements have apositive and significant influence on perceived quality,as predicted inhypothesis H2a.Brand awareness and brand associations arealso notably dependent on individuals' attitudes toward the advertisements,which support hypotheses H2b and H2c.
The findings alsosupport H3a.Monetary promotions (i.e.,pricediscounts) have negative effects on perceived quality.H3b suggested that monetary promotions would have a negative effect on brand associations.However,the data reveals a non-significant effect of thismarketing element on brand associations.By contrast,results show thatnon-monetary promotions (i.e.,gifts) have a positive and significant influenceon perceived quality,supporting H4a.Similarly,results support hypothesis H4b,which suggested that non-monetary promotions positively relate to brand associations.
Results reveal asignificant positive relation between brand awareness and perceived quality andbrand awareness and brand associations,in support of H5and H6.By contrast,the relationship between perceived quality and brand loyalty is negative and significant.This finding fails to support hypothesis H7.Finally,hypothesis H8 posited that brand associations enhance brand loyalty andthe findings show a positive and significant coefficient supporting H8.

人工翻译,请审阅
个人对广告的态度似乎在品牌资产维度方面起着重要作用.因此,个人对广告的态度对感知质量有着积极和显著的影响,正如在假设H2a中预测的那样.品牌意识和品牌关联度也明显取决于个人对广告的态度,这支持了假设H2b和H2C.
研究发现还支持H3a.货币促销活动（即价格折让）对感知质量产生负面影响.H3b认为,货币促销活动将会对品牌关联度产生负面影响.但是,数据揭示了这种营销要素对品牌关联度的非显著影响.相反,结果表明,非货币性促销（即礼品）对感知质量产生积极和明显的影响,支持了H4a.同样,研究结果支持H4b假设,这表明,非货币性促销与品牌关联度正相关.
研究结果还揭示,品牌意识和感知质量之间,以及品牌意识和品牌关联度之间有着明显的正相关关系,支持了H5和 H6.与此相反,感知质量和品牌忠诚度之间的关系是负面而显著的.这一发现不支持的假设H7.最后,假设H8假定,品牌关联度提升了品牌忠诚度,而且结果表现出支持H8的正面而显著的协同因素.