英语翻译在传统营销模式逐渐走入困境的今天,一系列新兴营销方式开始进入到营销者的视野中,动漫营销就是其中一项非常有价值的营

英语翻译
在传统营销模式逐渐走入困境的今天,一系列新兴营销方式开始进入到营销者的视野中,动漫营销就是其中一项非常有价值的营销方式,而目前我国在动漫营销领域的研究还基本处于空白,本文就是基于此而写成的.本文首先介绍了动漫营销的一些基本知识,归纳了动漫营销的两种方式,并指出动漫营销在中国的适用范围,接着调查了中国企业运用动漫营销的发展现状,并分析目前我国动漫产业和企业动漫营销存在的问题,选择了动漫产业十分发达的日本近年来商业上最为成功的动漫作品“轻音少女”中的动漫营销策略进行研究,特别指出了“萌”文化与“御宅族”消费群体对动漫营销的巨大作用,基于“轻音少女”的成功经验提出了中国动漫营销问题的解决对策.众所周知,我国的动漫产业发展迅速,其中蕴含着巨大的商机,本文期望中国企业能够看到动漫作品的商业能量,积极发展动漫营销.

In the traditional marketing mode gradually into the predicament today,began a series of new marketing mode into the marketing view animation marketing,which is a very valuable marketing mode,and the current research in the field of animation marketing in China is basically in the blank,this paper is based on this.This paper firstly introduces some basic knowledge of animation marketing,summed up the two way of animation marketing,and points out the applicable scope of animation marketing in China,and then investigates the current situation of Chinese enterprises use the animation market,and analyzes the present of China's animation industry and enterprise animation marketing problem,select the animation industry is very developed.Japan in recent years,the most successful animation works "girls" in the animation marketing strategy for the business research,specifically pointed out that "Adorable" culture and "otaku" consumer groups of animation marketing great role,based on the "Maiden" successful experience the Chinese animation marketing countermeasures to solve the problem.As everyone knows,it is developing rapidly in China,which contains enormous business opportunities,we expect Chinese companies to see the animation works of commercial energy,actively developing animation marketing.