英语翻译内容提要随着人们物质生活水平的不断提高,人们不仅仅满足于吃、穿、住、行.当今高科技产业与人们现代化生活紧密相关,

英语翻译
内容提要
随着人们物质生活水平的不断提高,人们不仅仅满足于吃、穿、住、行.当今高科技产业与人们现代化生活紧密相关,从而人们对于自身精神层次的要求也不断提高,“随身听”播放器就是这样一个对应市场需求而产生的产业.经过不断的发展,现如今的MP3、MP4产业迅猛发展,产业内的小企业如雨后春笋.但是视听数码产业在我国发展到如今还没有能够达到国际水平,反而是问题重重,越做越烂.其症结大多是不创新不追求独树一帜的风格特点、不注重发展自身的品牌战略、不提高自身产品的质量与售后服务.相反,有些企业实施了品牌战略,提高了质量与服务,在设计创新上加大了资金投入,从而创出了自己的品牌,得到了许多消费者的青睐.本文通过对品牌战略的分析,运用在视听数码产业上,通过具体分析我国小企业现存的优缺点来阐明小企业要想在视听数码产业中获得一席之地并长期的获利发展,就要在开始进入时坚持发展品牌战略并付诸实践.
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Along with the continuously raising of the people physical life level,people not only satisfied with to eat,wear,live,go only.Nowadays the high-tech industry and people is modern living close and related,thus the people's request toward oneself spirit layer also raises continuously,"walkman" player be so a rightness at the request of market but output industry.Through continuous development,now the MP3,the MP4 industries fast fierce development of now,the small business enterprise in the industry grows profusely and quickly.But audio-visual figures industry's developing in the our country till now haven't canned attain international level,on the contrary is the problem is layer after layer,doing more more lousy.Its key sticking point mostly not the innovation doesn't pursue the style characteristics for creating new style,don't pay attention to brand strategy of developing the oneself and don't raise the quality and the after-sales service of oneself product.Contrary,some business enterprises carried out brand strategy,raising quality and service at designing creative last enlargement a funds devotion,creating own brand thus,getting the favor of many consumers.This text passes to the brand strategic analysis,usage at audio-visual figures industry up,pass concrete nalysis our country small business enterprise existing merit and shortcoming to clarify a small business enterprise and want in the audio-visual figures the industry acquire a place combine long-term of accrual development,will while starting getting into insist development brand strategy and pay fulfillment.