作业帮写论文急需中译英摘要,
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写论文急需中译英摘要,
广告养刊—女性期刊杂志的营销方式
【摘 要】时尚,当今社会意识中一个不可或缺的元素.谁来引领它?时尚期刊杂志起到了不可替代的作用.而女性时尚期刊杂志作为时尚期刊杂志的主流,它的营销方式和成功经验值得我们探讨和借鉴.
本论文以女性时尚期刊杂志为切入点,着重分析它不同于其他期刊杂志的一种营销方式——广告养刊.广告不仅是很多优秀期刊杂志的内容构成部分,也是很多优秀的女性期刊杂志发展强大的经济支柱.但是有利也有弊,广告养刊也有存在很多不可忽略的负面影响.最后,剖析当今期刊营销环境和运营方式,提出建议,此类现象的揭示和矛盾的发现,不但对女性期刊杂志具有重大的现实利益,而且对正在走向成熟的其他期刊杂志也是一种借鉴和警惕.
【关键词】女性期刊杂志 营销方式 广告养刊 马太效应 市场份额 商业化
【作者简介】***（1988—）,女,主要研究新闻实务.
广告养刊—女性期刊杂志的营销方式
【摘 要】时尚,当今社会意识中一个不可或缺的元素.谁来引领它?时尚期刊杂志起到了不可替代的作用.而女性时尚期刊杂志作为时尚期刊杂志的主流,它的营销方式和成功经验值得我们探讨和借鉴.
本论文以女性时尚期刊杂志为切入点,着重分析它不同于其他期刊杂志的一种营销方式——广告养刊.广告不仅是很多优秀期刊杂志的内容构成部分,也是很多优秀的女性期刊杂志发展强大的经济支柱.但是有利也有弊,广告养刊也有存在很多不可忽略的负面影响.最后,剖析当今期刊营销环境和运营方式,提出建议,此类现象的揭示和矛盾的发现,不但对女性期刊杂志具有重大的现实利益,而且对正在走向成熟的其他期刊杂志也是一种借鉴和警惕.
【关键词】女性期刊杂志 营销方式 广告养刊 马太效应 市场份额 商业化
【作者简介】***（1988—）,女,主要研究新闻实务.
Journal of advertising support - Women's marketing journals
[Abstract] fashion,today's social consciousness in an essential element.Who will lead it?Fashion journals play an irreplaceable role.Fashion for women fashion periodicals and journals as the mainstream,its successful experience in marketing and we should study and learn.In this thesis,women's fashion periodicals as the starting point,focus on analyzing it different from other kind of marketing journals - Journal of advertising support.Advertising is not only the content of many excellent journals components,is also a lot of good development of a strong women's periodicals economic pillar.But there are advantages and disadvantages,advertising support is also published there are many non-negligible negative impact.Finally,the analysis of the current marketing environment and operations journals way,identify the problem,proposals to address the problem.Reveals the contradiction between such phenomena and the discovery of not only women's journals of great practical interest,but is maturing in other journals is also a reference and vigilance.
[Key words] women's journals published Matthew marketing advertising market share to support the commercialization
[Author] *** (1988 -),female,practice the main research news
[Abstract] fashion,today's social consciousness in an essential element.Who will lead it?Fashion journals play an irreplaceable role.Fashion for women fashion periodicals and journals as the mainstream,its successful experience in marketing and we should study and learn.In this thesis,women's fashion periodicals as the starting point,focus on analyzing it different from other kind of marketing journals - Journal of advertising support.Advertising is not only the content of many excellent journals components,is also a lot of good development of a strong women's periodicals economic pillar.But there are advantages and disadvantages,advertising support is also published there are many non-negligible negative impact.Finally,the analysis of the current marketing environment and operations journals way,identify the problem,proposals to address the problem.Reveals the contradiction between such phenomena and the discovery of not only women's journals of great practical interest,but is maturing in other journals is also a reference and vigilance.
[Key words] women's journals published Matthew marketing advertising market share to support the commercialization
[Author] *** (1988 -),female,practice the main research news