英语翻译浅谈金融危机背景下花旗银行在中国的金融营销在美国金融危机影响下,全球金融市场剧烈震荡,主要股市大幅下挫,信心危机

英语翻译
浅谈金融危机背景下花旗银行在中国的金融营销
在美国金融危机影响下,全球金融市场剧烈震荡,主要股市大幅下挫,信心危机笼罩整个金融市场,使得美国各大银行机构纷纷陷入危机之中．加之中国经济的近几年的高速发展,如今已成为全球经济增长最快的国家,这就要求花旗银行要想走出此次金融危机的阴霾,就要抓住中国这一潜力巨大的市场,通过正确认知中国市场、深入理解中国市场、切实尊重中国市场、快速适应中国市场为花旗银行在中国的本土化进程铺平道路．本文针对全球金融危机的大环境下分析中国经济目前的宏观环境及微观环境,对花旗银行在中国的现实情况进行系统的SWOT分析．旨在深入剖析花旗银行自身的优势与劣势、利用市场机会、应对市场威胁的前提下,寻求花旗银行在中国进行本土化应采取的营销策略,以实现其在中国市场上立稳脚跟,获得长足发展．
关键字:金融危机,花旗银行,SWOT分析,金融营销

浅谈金融危机背景下花旗银行在中国的金融营销
在美国金融危机影响下,全球金融市场剧烈震荡,主要股市大幅下挫,信心危机笼罩整个金融市场,使得美国各大银行机构纷纷陷入危机之中．加之中国经济的近几年的高速发展,如今已成为全球经济增长最快的国家,这就要求花旗银行要想走出此次金融危机的阴霾,就要抓住中国这一潜力巨大的市场,通过正确认知中国市场、深入理解中国市场、切实尊重中国市场、快速适应中国市场为花旗银行在中国的本土化进程铺平道路．本文针对全球金融危机的大环境下分析中国经济目前的宏观环境及微观环境,对花旗银行在中国的现实情况进行系统的SWOT分析．旨在深入剖析花旗银行自身的优势与劣势、利用市场机会、应对市场威胁的前提下,寻求花旗银行在中国进行本土化应采取的营销策略,以实现其在中国市场上立稳脚跟,获得长足发展．
关键字:金融危机,花旗银行,SWOT分析,金融营销
On the financial crisis in the context of Citibank in China's financial market Financial crisis in the United States under the influence of turbulent global financial markets,mainly stocks,a crisis of confidence over the entire financial market,makes the major banking institutions in the United States have plunged into crisis.In addition,China's economy in recent years of rapid development,now become the world's fastest growing economies,which requires Citibank to get out of this financial crisis,the haze,it is necessary to seize the enormous potential of the Chinese market,Chinese market through the correct perception,in-depth understanding of Chinese market,to respect Chinese market,to quickly adapt to the Chinese market for Citibank in China to pave the way for the localization process.In this paper,the global financial crisis environment analysis of China's economy under the current macro environment and micro-environment for Citibank in China,the realities of the system the SWOT analysis.aimed at Citibank-depth analysis of their own strengths and weaknesses,take advantage of market opportunities,respond to market threats premise,the search for Citibank in China,localization should be taken to the marketing strategy to achieve its in the Chinese market stable heels,was developed by leaps and bounds.Keywords:financial crisis,Citibank,SWOT analysis,financial marketing