英语翻译摘要　　2008年以来,由美国次贷危机所引发的金融动荡已蔓延到整个世界,对世界经济造成了巨大的冲击,致使主要资本

英语翻译
摘要
　　2008年以来,由美国次贷危机所引发的金融动荡已蔓延到整个世界,对世界经济造成了巨大的冲击,致使主要资本主义国家和地区如美国、欧盟和日本等都呈现出不同程度的经济衰退.在世界经济一体化的今天,我国经济也不能独善其身,当前的金融危机已对我国的国民经济造成了比较大的冲击,而受宏观经济减速影响,我国房地产企业陷入了资产贬值、商品房成交量大幅萎缩、消费预期不足、市场缺乏信心、企业融资困难等诸多困境中.此时,滞后的关系营销弊端便清晰的显现出来.
　　本文基于金融危机的背景,运用关系营销理论,并通过剖析我国现阶段房地产市场关系营销现状及存在的弊端,有针对性地提出在我国房地产市场环境下行之有效的关系营销应用策略,解决原本存在的营销弊端,对房地产企业进行有效的引导和管理,并以万科的客户关系管理为例,阐述我国房地产前沿企业采取的具体的关系营销策略.
关键字 金融危机 房地产 关系营销 万科

Abstract Since 2008,the financial turmoil triggered by U.S.subprime mortgage crisis has spread to the whole world,caused a huge impact on the world economy,resulting in major capitalist countries and regions such as the U.S.,EU and Japan are all showing different degrees of recession.在世界经济一体化的今天,我国经济也不能独善其身,当前的金融危机已对我国的国民经济造成了比较大的冲击,而受宏观经济减速影响,我国房地产企业陷入了资产贬值、商品房成交量大幅萎缩、消费预期不足、市场缺乏信心、企业融资困难等诸多困境中.Economic integration in the world today,China's economy is also not immune to the current financial crisis has caused a relatively large impact on our national economy,but by the macroeconomic slowdown of China's real estate companies into a depreciation of assets,housing turnover shrunk dramatically and the lack of consumer expectations,a lack of market confidence,many difficulties in corporate financing difficulties.此时,滞后的关系营销弊端便清晰的显现出来.At this point,the lag relationship marketing defects will be clearly apparent.
本文基于金融危机的背景,运用关系营销理论,并通过剖析我国现阶段房地产市场关系营销现状及存在的弊端,有针对性地提出在我国房地产市场环境下行之有效的关系营销应用策略,解决原本存在的营销弊端,对房地产企业进行有效的引导和管理,并以万科的客户关系管理为例,阐述我国房地产前沿企业采取的具体的关系营销策略.Based on the background of financial crisis,the use of the theory of relationship marketing and relationship marketing status quo through the analysis of the present stage the real estate market and the existence of abuses,targeted relationship marketing application strategy effective in the real estate market environment to solve the drawbacks of the original marketing the real estate business,effective guidance and management,and Vanke customer relationship management,for example,described the real estate leading enterprise in China to take the specific relationship between marketing strategy.
关键字金融危机房地产关系营销万科 Keywords financial crisis real estate relationship marketing Vanke