英语翻译The appeal of advertising to buying motives can have bot

英语翻译
The appeal of advertising to buying motives can have both negative and positive effects consumers may be convinced to buy a product of poor quality or high price because of an advertisement.For example,some advertisers have appealed to people's desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage.Some of the products work.Others are worthless and a waste of consumers' money.
Sometimes advertising is intentionally misleading.A few years ago a brand of bread was offer to dieters（节食者）with the message that there were fewer calories（热量单位,大卡）in every slice.It turned out that the bread was not dietetic（适合于节食的）,but just regular bread.There were fewer calories because it was sliced very thin,but there were the same number of calories in every loaf.
On the positive side,emotional appeals may respond to a consumer's real concerns.Consider fire insurance.Fire insurance may be sold by appealing to fear of loss.But fear of loss is the real reason for fire insurance.The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people.If consumers consider the quality of the insurance plans as well as the message in the ads,they will benefit from the advertising.
Each consumer must evaluate her or his own situation.Are the benefits of the product important enough to justify buying it?Advertising is intended to appeal to consumers,but it does not force them to buy the product.Consumers still control the final buying decision.

广告的告诉买到买动机能吃否定、积极的效果消费者可能相信因为一个广告买一种不佳质量的产品或高度价格.举例来说,一些广告者已经诉诸人们对较好的燃料经济的渴求寻求他们的汽车广告的汽车改善汽油里程的产品.一些产品运作.其他者是无价值的和一个消费者钱的废弃物.
有时广告的正在有意地误导.数年以前,面包的商标是减肥者的提议（有信息的节食者）有较少的卡路里（在每个薄的切片中的热量单位,大卡）.它把面包不是饮食关掉了（适合于节食的）、但是正直一般的面包.因为它被切成薄片了,所以有较少的卡路里非常瘦的,但是每条中有卡路里的相同数字.
在积极的边,情绪的诉愿可能回应一个消费者的真正担心.考虑火灾保险.火灾保险可能藉由诉诸损失的恐惧被卖.但是损失的恐惧是关于火灾保险的真正理由.财产因保险而保护的了解的安全进行对火灾保险的购买值得花时间的投资大部分来说人们.如果消费者在广告中考虑保险计划的质量和信息,他们将会受益于广告.
每个消费者一定评估她或他自己的情形.产品的利益够重要来证明买它吗?广告是要诉诸消费者,但是它不强迫他们买产品.消费者仍然控制买决定的结局.
大意是有了,