英语翻译Multi-Channel Marketing:Best Practices and Requirements.

英语翻译
Multi-Channel Marketing:Best Practices and Requirements.
An example of an organization using effective personalized communications illustrates the possible returns from effective multi-channel marketing.
A financial services provider wants to target new customers for a recently launched retirement investment product.Using all of the collected data about the prospective customers — including key demographic information — the organization generates a full-color personalized brochure.This customized collateral explains the returns the recipient can generate over a long-term investment horizon,based on their current income.The call to action in the direct mail piece is a custom Web page URL.This leads recipients to a page where they can further research the offer or the company,chat live with or be called by a representative and sign up to become a customer.
Coordinated with the printed direct mailing is an e-mail campaign with identical branding and messaging with a link to the same URL.The company can also use telemarketing to follow up with
those consumers who visited the Web site and made inquiries,but did not sign up for the service.
Further,the communications and customer responses can be centrally monitored and measured
via the Web in real-time.Marketing executives can easily gauge the effectiveness of campaigns and optimize them in real-time based on formatting or messaging that proves effective.They can also more effectively track marketing expenditures with the sales generated from specific campaigns.This provides detailed return on investment information.In other words,this type of system enables marketers to perform “closed-loop marketing.”
An example return on the type of multi-channel marketing described above is:
用软件翻译的就不要回复了，

立体营销：最好的时间和调整.
一个有效运用个性化通信的例子说明了通过有效的立体营销得到恢复的可能性.
金融服务供应商想要用近期投资生产的产品满足消费者的要求.利用所有有关的潜在客户的数据（包括重要的人口统计学信息）组成一个全彩色个性化的小册子,可以根据他们目前的收入,接受者的回复可以指定长期的投资规划.全球资源定位器是特定的可以直接邮寄的网页.这可以指引收件人访问公司的页面,在这里他们可以长远研究公司的服务,闲谈生活或由一名代表呼吁并注册成为一个客户.
调整印刷好的直邮是一个具有相同品牌和以相同的网址链接信息的电子邮件活动.该公司还可以使用电话营销来联系这些访问网站并进行咨询但没有注册服务的消费者
此外,通过实时网络,通讯和客户的回复可以集中监视和测量 .营销主管可以根据有效地格式或消息很容易地衡量活动的有效性和及时进行优化.他们还可以更有效地了解在特殊活动中的营销费用.这提供详细的投资回报信息.换句话说,这类型的系统可以形成“闭合环形营销.”
立体营销类型的例子如上