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英语翻译the members of a distribution channel are linked closely

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英语翻译
the members of a distribution channel are linked closely in delivering customer satisfaction and value.one company's distribution system is another company's supply system.the success of each channel member depends on the performance of the entire supply chain .for example,wal-mart can charge the lowest prices at retail only if its entire supply chain—consisting of thousands of merchandise suppliers,transport companies,warehouses,and service providers—operates at maximum efficiency.
companies must do more than improve their own logistics.they must also work with other channel members to improve whole—channel distribution.for example,it makes little sense for levi—strauss to ship finished jeans to its own warehouse,then from these warehouses to jc penney's stores.if the two companies can work together,levi—strauss might be able to ship much of its merchandise directly to jc penney's stores,saving time,inventory,and shipping costs for both.today,smart companies are coordinating their logistics strategies and building strong partnerships with suppliers and customers to improve customer service and reduce channel costs.
these channel partnerships can take many forms.many forms.many companies have created cross-functional,cross-company teams.For example,procter & gamble has a team of almost 100 people living in bentonville,arkansas home of wal-mart .the p&g work with their counterparts at wal-mart to jointly find ways to squeeze costs out of their distribution system
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分销渠道与消费者满意度及创造价值是密切相关的.一家公司的分销体系会构成另一家公司的供应体系.每个分销渠道是否成功有赖于整个供应链的表现.例如:沃尔玛能够把零售价格降到最低,那完全是由于其整个供应链——其中包括数千家商品供应商,运输公司,仓库,服务供应商,整条供应链的效率被发挥到极致.
除物流之外,公司在其它方面也必须努力加以改良.他们必须与其它分销渠道合作以改善整个分销体系.例如:李维-斯特劳斯公司使用货船将成品牛仔运到自己公司仓库,再转而运往宾尼百货,这样做没太大意义.如果两家公司合作,那么李维-斯特劳斯就可以将牛仔裤直接运到宾尼百货,这样即节省了时间和仓库空间,又降低了货运成本,可谓两全其美.如今,聪明的公司会将各种物流战略相协调,与供应商和消费者结成强有力的伙伴关系,以改善公司的的服务质量和降低销售成本.
这些分销渠道伙伴关系可以采取多种形式.许多公司建立了多功能,跨公司团队.例如,保洁公司在阿肯色州的本顿维尔市,也就是沃尔玛公司总部所在地,组建了一支由一百人组成的团队.保洁公司与沃尔玛同行合作研究降低分销成本的办法.