英语翻译Once a company has carefully segmented the market,chosen

英语翻译
Once a company has carefully segmented the market,chosen its customer groups,identified their needs,and determined its desire market positioning,it is ready to develop and launch appropriate new products.Marketing management plays a key role in the new-product-development process.Rather than leave it to the R&D department to develop new products on its own,marketing actively participates with other department in every stage of product development.
Every company must carry on new-product development.Replacement products must be created to maintain or build sales.Furthermore,customers want new products,and competitors will do their best to supply them.Each year over 16,000 new products (including line extension and new brands) are introduced into groceries and drugstores.
A company can add new products through acquisition and/or new-product development.The acquisition route can three form.The company can buy other companies,it can acquire patents from other companies,or it can buy a license or franchise from another company.
The new-product development route can take two forms.The company can develop new products in its own laboratories.Or it can contract with independent researchers or new -product-development firms to develop specific products for the company.
The consulting firm Booz ,Allen &Hamilton has identified six categories of new products in terms of their newness to the company and to the marketplace1:

Once a company has carefully segmented the market,chosen its customer groups,identified their needs,and determined its desire market positioning,it is ready to develop and launch appropriate new products.Marketing management plays a key role in the new-product-development process.Rather than leave it to the R&D department to develop new products on its own,marketing actively participates with other department in every stage of product development.
一旦企业认真细分市场,选择它的客户群体,确定他们的需求,并确定它希望市场定位,它准备开发和推出合适的新产品.营销管理中起着关键作用的新产品开发进程.而不是让研发部门开发新产品本身,营销积极参与其他部门的每一个阶段的产品开发.
Every company must carry on new-product development.Replacement products must be created to maintain or build sales.Furthermore,customers want new products,and competitors will do their best to supply them.Each year over 16,000 new products (including line extension and new brands) are introduced into groceries and drugstores.
A company can add new products through acquisition and/or new-product development.The acquisition route can three form.The company can buy other companies,it can acquire patents from other companies,or it can buy a license or franchise from another company.
The new-product development route can take two forms.The company can develop new products in its own laboratories.Or it can contract with independent researchers or new -product-development firms to develop specific products for the company.
The consulting firm Booz ,Allen &Hamilton has identified six categories of new products in terms of their newness to the company and to the marketplace1:
每家公司必须进行新产品开发.更换的产品必须建立以维持或建立销售.此外,客户需要的新产品,竞争对手将尽全力供应.每年16000新产品（包括线延线和新的品牌）引入杂货和药店.
一家公司可以购买新产品通过收购和/或新产品开发.此次收购的路线可以三个形式.该公司可以购买其他公司,它可以取得专利的其它公司,也可以购买许可或特许从另一家公司.
新产品开发路线可以采取两种形式.该公司开发新产品可以在自己的实验室.或者可以与独立研究机构或新产品开发企业制定具体产品的公司.
该咨询公司Booz ,艾伦和汉密尔顿已经确定了6类新产品在其新颖性,该公司和marketplace1 ：