The process of segmentation includes three phases each havin

来源：学生作业帮编辑：作业帮分类：综合作业时间：2024/09/14 12:38:12

The process of segmentation includes three phases each having two steps.Describe this process using examples of a common product or service throughout the process.
The segmentation process is generally regarded as consisting of three stages; segmentation,targeting,and positioning.
Market segmentation:1.Identify bases for segmenting the market.2.Develop profiles of resulting segments.
Market targeting:3.Develop measures of segment attractiveness.4.Select the target segments
Market positioning:5.Develop positioning for each target segment.6.Develop marketing mix ofr each target segment.

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