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英语翻译1.Frito-Lay is the biggest snack maker in America,owned

来源:学生作业帮 编辑:作业帮 分类:综合作业 时间:2024/09/18 12:46:11
英语翻译
1.Frito-Lay is the biggest snack maker in America,owned by PepsiCo.And accounts for over half of the parent company’s $3 billion annual profits.But the U.S.snack food market is largely saturated,and to grow,the company has to look overseas
2.Its strategy rests on two beliefs:first a global product offers economies of scale with which local brands cannot compete.And second,consumers in the 21st century are drawn to “global” as a concept.
3.With brand perception a crucial factor,Riskey ordered a redesign of the Frito-Lay logo
1.Frito-Lay is the biggest snack maker in America,owned by PepsiCo.And accounts for over half of the parent company’s $3 billion annual profits.But the U.S.snack food market is largely saturated,and to grow,the company has to look overseas
Frito-Lay是美国百事可乐旗下最大的零食生产商.并且每年盈利达到总公司30亿美元的一半.但是美国零食市场已经到达饱和状态,如果想要扩大,公司必须往国外进发.
2.Its strategy rests on two beliefs:first a global product offers economies of scale with which local brands cannot compete.And second,consumers in the 21st century are drawn to “global” as a concept.
其战略主要是建筑在两条信息上:第一,国际市场可以提供的经济市场规模是国内市场所不能比拟的.第二,21世纪的消费者更倾向于“国际化”这一理念.
3.With brand perception a crucial factor,Riskey ordered a redesign of the Frito-Lay logo
因为品牌印象至关重要,Riskey为Frito-Lay重新订制的新商标.
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