英语翻译到我BLOG里 全文翻译 送您1000分!Saturate the NichesLet’s recognize

英语翻译
到我BLOG里 全文翻译 送您1000分!
Saturate the Niches
Let’s recognize the power of smaller markets.We all want a single solution that is guaranteed to work,but this rarely inspires consumers to emotionally connect with products,and ignores the atomization that has vastly changed the consumer population.The mass market is hemorrhaging,and the many niche markets in its wake add up to a lot of customers when their populations are combined.Furthermore,these markets have something even better - passionate consumers.If you can only build it once,make a framework not a product,and leave hooks for people to add and adapt the product to suit them.Let’s create separate products for the young and old,energetic and conservative,allowing each of them to have what it is they most desire.Let’s prevent one group’s limitations or bias from affecting another’s.
Venture capitalists know this already.They invest modestly in a variety of companies and industries,then let the return from the successful ones make up for small losses due to the failures.By opening up their focus to variety instead of a single approach,they have a much safer investment,but they also get to learn a great deal and cross pollinate their other endeavors (which may be even more valuable than the initial return).This is the basic seed that helps consultancies stay fresh and agile,and we should apply it to how we develop products and ideas as well.
The story of Carpe Diem is a great example of this process at work.When Dietrich Mateschitz started Red Bull,he foresaw the workaholic culture of the 1980’s and thought about how it would mutate into the extreme culture of the 1990’s.He found a drink while traveling that was a perfect compliment to this lifestyle and set up Red Bull in 1984.The exceptional part of this story is that he didn’t become obsessed with creating Red Bull 2.0,but instead looked past the success,and theorized the eventual backlash to the extreme (ie,slow food,organics,etc.).So while Red Bull was reaching its strongest sales,he was pushing out into new ventures with an herbal drink steeped with ancient ingredients.The man that was first sponsoring bungee jumping and the Flugtag,now finds his new brand hosting rooftop evening yoga sessions and low key art events in small European towns.
Saturate the Niches
Let’s recognize the power of smaller markets.We all want a single solution that is guaranteed to work,but this rarely inspires consumers to emotionally connect with products,and ignores the atomization that has vastly changed the consumer population.The mass market is hemorrhaging,and the many niche markets in its wake add up to a lot of customers when their populations are combined.Furthermore,these markets have something even better - passionate consumers.If you can only build it once,make a framework not a product,and leave hooks for people to add and adapt the product to suit them.Let’s create separate products for the young and old,energetic and conservative,allowing each of them to have what it is they most desire.Let’s prevent one group’s limitations or bias from affecting another’s.

Saturate the Niches
填补市场空缺,使之趋于饱和
我们必须承认小型市场的力量.我们都希望有一个唯一的方案来保证我们的工作,但是这很难激发顾客与产品之间建立情感联系,并且容易忽视使顾客数量发生变化的因素.大量市场在流失,其中有许多瞄准机会的市场意识到在这一变化中顾客也被集中起来.而且,对于这些市场来说,他们拥有更好的优势,那就是他们赢得了热情的顾客.如果可以抓住这个机会建造一个框架而不是一种产品,留住顾客并设计出适合他们的产品.我们可以分别为年轻人和老年人,赶时髦者的和传统者分别设计产品,使他们每一个人都能找到自己最想要的.千万不要局限于一群人或者带有任何偏见.
爱冒险的资本家早就意识到了这一点.他们在各种企业和行业进行小心谨慎的投资,然后用在成功的企业获得的利润来弥补亏损行业的小小损失.把投资精力集中在不同的领域而不是单一的行业,这就大大减少了他们的投资风险.但是他们同样也在进行大量的学习,把在该领域得到的利润用于其他行业的投资（这也许较最初的利润而言更有价值）.
这是使顾问保持新鲜灵活的根本,同样也适用于我们如何开发产品和新的理念.
在这一过程中,及时行乐这个故事就是一个很好的例子.当Dietrich Mateschitz 刚创立红牛之时, 他预知了20世纪80年代的工作狂文化,并由此联想到它如何变异成为20世纪90年代的极端文化.在旅行的途中他发现了一种饮料,这种饮料完美的诠释了当时的生活方式,由此他在1984年创立了红牛饮料公司.这个故事值得一提的是,Dietrich Mateschitz在创建红牛第二代的时候并没有受到困扰,反而是通过先前的成功,使他对最后的冲刺做了最充分的理论化准备（慢食运动,有机物等等）.因此当红牛饮料的销售量到达它的顶峰时,他又冒险推出了一种新品种——具有古老成分的中草药饮品.Dietrich Mateschitz是首位提倡尝试蹦极跳和飞行的人,在如今的欧洲小镇可以看到他新的品牌——夜间屋顶瑜伽会议以及暗色调艺术活动
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