英语翻译伴随着消费者强调自我和对个性的追求,服装市场日益转向多样化、个性化、细分化和复杂化,服装企业间的竞争也由规模实力

英语翻译
伴随着消费者强调自我和对个性的追求,服装市场日益转向多样化、个性化、细分化和复杂化,服装企业间的竞争也由规模实力竞争、质量竞争、技术竞争逐步转向销售手段竞争、服务竞争、品牌竞争,中国服装消费市场已逐步从“商品消费”进入“品牌消费”.在“品牌消费”时代,服装企业能否培育出自有品牌,并塑造成知名品牌,将决定一个企业在市场上的竞争力,加强品牌规划管理与运用已成为时代的要求,成为服装企业现代化和成熟程度的重要标志.本文以秋水伊人为案例探究女装的品牌营销,不仅为印象集团旗下其余品牌提供参考,也有助于中国本土女装品牌的塑造与发展.
求不要google翻译~

伴随着消费者强调自我和对个性的追求,服装市场日益转向多样化、个性化、细分化和复杂化,服装企业间的竞争也由规模实力竞争、质量竞争、技术竞争逐步转向销售手段竞争、服务竞争、品牌竞争,中国服装消费市场已逐步从“商品消费”进入“品牌消费”.
In light of the focus on ego and the pursuit of personality by consumers,the trend of garment markets is shifting to diversification,individualization,segmentation and complication; the competitions amongst garment enterprises are also gradually moving from the aspects of scale,quality and technology to sales tactics,services and brands.Thus,the fashion apparel market in China is gradually moving into “brand consumption” from “commodity consumption”.
在“品牌消费”时代,服装企业能否培育出自有品牌,并塑造成知名品牌,将决定一个企业在市场上的竞争力,加强品牌规划管理与运用已成为时代的要求,成为服装企业现代化和成熟程度的重要标志.本文以秋水伊人为案例探究女装的品牌营销,不仅为印象集团旗下其余品牌提供参考,也有助于中国本土女装品牌的塑造与发展.
In the times of “brand consumption”,whether or not a garment enterprise can foster its own brand and make it well known will decide its market competitiveness.Intensifying brand planning management and application has become the demand of times,as well as an important symbol for the extent of modernization and maturity of a garment enterprise.
This paper explores the brand marketing of women’s wear by citing “Qiushuiyiren” as a case study; not only can it provide reference to the other brands under the stable of View Industrial,but also be beneficial to the brand moulding and developing for Chinese local women’s wear.
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