英语翻译Branding Any brand name,symbol,design,or combination of

英语翻译
Branding
Any brand name,symbol,design,or combination of these constitutes a branding strategy.The primary function of the brand is to identify the product and to distinguish it from those of competitors.In addition,from the perspective of the buyer,it may simply be consistent quality or satisfacLion,enhance shopping efficiency,or call attention to new products.For the seller,selecting a brand name is one of the key new product decisions,and reflects the overall position and marketing program desired by the firm.It is through a brand name that a product can:(1) be meaningfully advertising and distinguished fron:substitutes,(2) make it easier for the customer to track down products,and (3) be given legal protection.Also,branding often provides an interesting carryover effect:satisfied customers will associate quality products with an established brand name.Before going any further it is necessary to distinguish several terms:
• Brand:a name,term,sign,symbol,design,or a combination of these that is intended to identify the goods or services of one seller or gro up of sellers and to differentiate them from those of competitors.
• Brand names:that part of a brand which can be vocalized-the utterable.
• Brand mark:that part of a brand which can be recogrnzed 'Jut is not utterable,such as a symbol,design,or distinctive coloring or lettering.
• Trademark:a brand or part of a brand that is given legal protection because it is capable of exclusive appropriation 7
As was the case with product design and packaging decisions,branding requ;res a systematic effort at generating aiternative brand names,screening them,ane' selecting tile best alternative.However,before this process begms,a more basic decision must be made.What is the basic branding strategy to be employed?Three viable options are availabie.
First,a strict manufacturer's branding policy can be followed.This would mean that the producer refuses to manufacture merchandise under brands other than his own,although he may sell seconds or irregulars on an unbranded basis.
Second,an exclusive distributor’s brands policy could be followed.In this case,the producer does not have a brand of his own but agrees to sell his products only to a particular distributor and carry his brand name (private brands).
The final opinion is a mixed brand policy,which includes elements of both extremes and leads to the production of manufacturer's as well as distributor's brands.For example,Firestone sells some tires under their own brand names and some under private labels.

品牌
任何品牌的名字、符号、设计、这些情况的组合构成的品牌策略.品牌的基本职能是识别产品和区别那些竞争对手.此外,从买方的角度,也许只是satisfacLion,提高一贯的品质或购物效率,或者唤起注意的新产品.由卖方选择品牌,是一个重要的新产品的决定,并反映了整体的位置和营销计划想要的公司.它是通过一个品牌,产品可:(1)是有意义地广告和杰出的伤心:替补出场,(2)方便客户追踪产品,和(3)给予受法律保护.同时,品牌通常能提供一个有趣的进位效果:使客户满意的产品质量和人建立品牌.进一步发展之前,有必要区分几个术语:
•品牌:一个名字、期限、标志、符号、设计、或这些情况的组合是打算鉴定的货品或服务的一个卖方或国民生产总值的卖方和区分他们从那些竞争对手.
•商品名:品牌的那部分,可以vocalized-the utterable.
•商标:品牌的那部分,可以recogrnzed的只是不utterable,例如一种符号、设计、独特的着色及刻字.
•商标品牌或部分品牌给法律保护因为它有能力独家专用7
作为的事情也发生在产品设计和包装的决定,品牌requ杂志系统计划,产生aiternative品牌、筛选、安逸的选择瓷砖的最佳选择.然而,在这个过程中,begms更根本的决定是必需的.什么是基本的品牌策略适用?三个可行的选项是availabie.
作为的事情也发生在产品设计和包装的决定,品牌requ杂志系统计划,产生aiternative品牌、筛选、安逸的选择瓷砖的最佳选择.然而,在这个过程中,begms更根本的决定是必需的.什么是基本的品牌策略适用?三个可行的选项是availabie.
首先,厂家严格特有的政策可循的.这就意味着制片人拒绝制造商品在其他,而不是他自己的品牌,尽管他可能卖秒或irregulars在一个unbranded基础.
第二,独家经销商品牌的政策可能会紧随其后.在这种情况下,生产者没有品牌的在自己身上,而且同意出售他的产品不仅能到特定的分销和携带他的品牌名称(自有品牌).