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来源:学生作业帮 编辑:作业帮 分类:英语作业 时间:2024/10/04 02:08:31
高分求帮忙翻译一段文字 论文摘要用的.再次跪谢了热心的网友们了!
随着市场竞争的加剧,营销渠道在企业营销工作中的重要性在不断提升,“渠道之王”、“终端制胜”的理念逐渐形成.尤其在中国市场上,渠道常被称作“安身立命之本”,即所谓的“得渠道者得天下”,而由顶新集团控股的康师傅在通路建设上无疑成为众多企业的典范.特别是在中小城市,康师傅的渠道策略可以说是行业中争相模仿的范例.在渠道竞争白日化的大城市,想要在渠道建设上有所突破是十分困难的,所以中小城市便成为各大厂商争相抢夺的焦点,中小城市的渠道地位可见一斑.可以说在今后的市场竞争中,谁在中小城市率先布局,谁就在今后的市场竞争中占据主动地位.本文以眉山地区为例,分析了康师傅在渠道建设上的现状,以及康师傅在渠道建设上存在的不足,并相应的提出了针对性的措施,使得疏通渠道,增强企业活力,提高企业竞争力,促进我国快消品行业的发展.
请大家不要用在线翻译,在线翻译我自己都解决了。麻烦大家了!
随着市场竞争的加剧,营销渠道在企业营销工作中的重要性不断提升,“渠道为王”、“终端制胜”的理念逐渐形成.
As market competition aggravates,marketing channels is becoming increasingly important in enterprises’ marketing,and the concepts such as "channel is the king","winning from ends" have been gradually formed.
尤其在中国市场上,渠道常被称作“安身立命之本”,即所谓的“得渠道者得天下”,而由顶新集团控股的Master Kong在通路建设上无疑成为众多企业的典范.特别是在中小城市,Master Kong的渠道策略可以说是行业中争相模仿的范例.
In the Chinese market,in particular,channels are often referred to as the "essentials for making a life",or in other words,"He who gets the channel gets the world".As a holding company of theTingHsin Group,Master Kong is undoubtedly a model for many enterprises in channel construction,especially in the small and medium-sized cities,its channel strategy,so to speak,is the model that being imitated one after another by all in the industry.
在渠道竞争白热化的大城市,想要在渠道建设上有所突破是十分困难的,所以中小城市便成为各大厂商争相抢夺的焦点,中小城市的渠道地位可见一斑.可以说在今后的市场竞争中,谁在中小城市率先布局,谁就在今后的市场竞争中占据主动地位.
It is very difficult to make a breakthrough in channel construction in big cities where competition for channels are perfervid,hence the small and medium-sized cities has become the focus of snatching for manufacturers,which somehow reflects the importance of small and medium-sized cities in channel competition.As it might be the case,those who take the lead in embattling in the small and medium-sized cities will take the leading position in the future market competition.
本文以眉山地区为例,分析了Master Kong在渠道建设上的现状,以及Master Kong在渠道建设上存在的不足,并相应的提出了针对性的措施,以疏通渠道,增强企业活力,提高企业竞争力,促进我国快消品行业的发展.
Taking Meishan as an example,this paper analyzed the current situation and existing deficiencies in channel construction of Master Kong,and put forward corresponding measures so as to broaden channels,enhance vitality and improve competitiveness of enterprises in order to promote the development of China's FMCG [Fast Moving Consumer Goods] industry.