英语翻译随着我国对外开放的日益深化,经过近几年的迅猛发展,国外一些大型连锁超市企业纷纷进入中国市场,使我国的本土连锁超市

英语翻译
随着我国对外开放的日益深化,经过近几年的迅猛发展,国外一些大型连锁超市企业纷纷进入中国市场,使我国的本土连锁超市受到了一定的冲击.然而企业作为市场竞争的主体,广泛深入地参与市场竞争,已不仅仅靠技术装备、产品质量和企业规模的竞争,而是靠更高层次的企业营销文化竞争.因此,重庆连锁超市要在激烈的市场竞争中立于不败之地并谋求更大的发展,就必须培育符合市场经济要求的企业营销文化.本文拟通过对营销文化基本理论的反思,具体分析重庆连锁超市企业营销文化的现状及其成因,从而提出建设重庆连锁超市企业营销文化的对策.

Along with the our country to foreign countries opening up dailydeepening,passes through in recent years swift and violentdevelopment,the overseas some large-scale chain-like supermarketenterprises enter the Chinese market in abundance,caused our countrythe native place chain-like supermarket to be under the certainimpact.However the enterprise took the market competition the mainbody,widely thoroughly participates in the market competition,hasnot merely depended on the technical equip,the product quality andthe enterprise scale competition,but is depends on a higher level theenterprise marketing culture competition.Therefore,the Chongqingchain-like supermarket must and seeks a bigger development in theintense market competition neutrality to the invincible position,mustcultivate conforms to the market economy request enterprise marketingculture.This article plans through to marketing culture elementarytheory reconsidering,specifically analyzes the Chongqing chain-likesupermarket enterprise marketing culture the present situation and itsthe origin,thus proposed constructs the Chongqing chain-likesupermarket enterprise marketing culture the countermeasure.