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英语翻译Place:Where Do You Sell It?“Place” also has several mean

来源:学生作业帮 编辑:作业帮 分类:英语作业 时间:2024/08/28 20:27:50
英语翻译
Place:Where Do You Sell It?“Place” also has several meanings in hospitality marketing.To begin with,it clearly refers to the physical location of the business,which,as we have seen previously; can be crucial to its success.
Place can also have a profound effect on marketing methods.For instance,the fact that a large number of Holiday Inns are located all over America means that people are reminded of the Holiday Inns name wherever they go,so when they are in a strange town the Holiday Inn there is a familiar place.Moreover,because Holiday Inn is everywhere,its corporate management can advertise on national television or in national magazines,which would be too costly and inefficient for many of its competitors.
Place has another meaning as well,which is the physical location not of the hotel but of the site where the reservation for the hotel is made.This can be via telephone at a central reservation system office,at a travel agency,or even on a home computer.Obviously,the more places from which it is possible to buy a hotel room,the easier will be to fill up that hotel.
地点:你在哪儿卖这个商品?“地点”在酒店营销中有若干个意思.
首先,很显然它指的是商业的具体位置,正如我们先前所看到的那样,它对商业的成功起着至关重要的作用.
地点也对市场的营销方法有着深远的影响.例如,在美国遍地都是假日酒店,这就意味着无论美国人走到哪里都会想起假日酒店,所以当他们来到一个陌生的城市,假日酒店就是他们熟悉的地方.再者,因为到处都有假日酒店,公司的管理机构就会在国家电视台或在全国性杂志上刊登广告,这对于它的竞争者来说却是成本过高并且没有效果.
地点还有另一种意思,那就是客人预订酒店的地方的实际位置而不是酒店的实际位置.可以通过拨打电话预订中心和旅行社的电话,甚至可以在家庭电脑上预订.很显然,预订一个酒店的地方越多,这个酒店就越容易住满客人.