英语翻译Whether a company is dealing with issues of marketing,ma

英语翻译
Whether a company is dealing with issues of marketing,management,finance,or even the details of accounting for a firm’s assets,one of the keys for competing in the global marketplace is to understand the diverse cultures of the individuals involved and to be aware of the local cultural characteristics that affect the way business is done.
A case in point is Disney Company.Bringing the wonders of Disneyland to a foreign country must have seemed like old hat for Disney.After all,only a few years earlier the company had successfully opened a Disney theme park in Japan,bridging the enormous differences between Japanese and American cultures.Euro Disney,at least initially,proved to be another story entirely.The company,it seems,failed to do its cultural homework on everything from French business negotiating styles to employee flexibility and dress habits to consumer spending patterns and eating preferences.The company had a system that worked in the United States and Japan – two very diverse cultures – and evidently saw no good reason to change it to adapt to European sensibilities.
Euro Disney began with nightmare.The French people,who tend to wear their cultural hearts on their sleeves,howled about Yankee cultural imperialism when Disney managed to buy 1,950 hectares (4,400 acres) of prime farmland for a fraction of the market price after the government used its right to eminent domain to find Mickey and his friends a home.The farmer whose families had worked the land for centuries were bounced,French newspaper railed at the American invaders in a very public display of anger and insult.Before a single building foundation had been dug or a brick laid,the company had managed to alienate the community,partly because it had underestimated the attachment to the land of one segment of French society.

Whether a company is dealing with issues of marketing,management,finance,or even the details of accounting for a firm’s assets,one of the keys for competing in the global marketplace is to understand the diverse cultures of the individuals involved and to be aware of the local cultural characteristics that affect the way business is done.
一家公司,无论它涉及的是行销、管理、金融还是清算一个公司的资产,要在全球市场上竞争的重点之一就是了解涉及人员的相异文化和摸透受当地文化特色影响的经商方式.
A case in point is Disney Company.Bringing the wonders of Disneyland to a foreign country must have seemed like old hat for Disney.After all,only a few years earlier the company had successfully opened a Disney theme park in Japan,bridging the enormous differences between Japanese and American cultures.Euro Disney,at least initially,proved to be another story entirely.The company,it seems,failed to do its cultural homework on everything from French business negotiating styles to employee flexibility and dress habits to consumer spending patterns and eating preferences.The company had a system that worked in the United States and Japan – two very diverse cultures – and evidently saw no good reason to change it to adapt to European sensibilities.
迪斯尼公司就是一个案例.迪斯尼公司将迪斯尼乐园的奇妙带到外国似乎已驾轻就熟,尤其是几年前在日本成功开办的迪斯尼主题公园,将两个巨大文化差异的日本与美国衔接起来.
但欧洲迪斯尼在初始阶段却是另一回事.该公司对法国人的洽商方式、员工的适应性及衣着习惯到消费形态和饮食嗜好,似乎都没有做好他的文化功课.公司原有的操作系统在两个文化差异的美国和日本都屡试不爽,因此很明显没有必要调整以适应欧洲的感受力.
Euro Disney began with nightmare.The French people,who tend to wear their cultural hearts on their sleeves,howled about Yankee cultural imperialism when Disney managed to buy 1,950 hectares (4,400 acres) of prime farmland for a fraction of the market price after the government used its right to eminent domain to find Mickey and his friends a home.The farmer whose families had worked the land for centuries were bounced,French newspaper railed at the American invaders in a very public display of anger and insult.Before a single building foundation had been dug or a brick laid,the company had managed to alienate the community,partly because it had underestimated the attachment to the land of one segment of French society.
欧洲迪斯尼是以梦魇开始的.当法国政府行使它的征用权,将一块1950公顷的主要农用地以远远低于市价转卖给迪斯尼时,拥戴自己文化的法国人群起抗议美国文化的入侵.几百年来历代祖先都在这块土地耕耘的农民被抛弃了,法国报纸公然表示愤怒和侮辱,咒骂美国入侵者.项目还没启动一砖半瓦,该公司已成功和公众疏远了,部分原因就是低估了法国社会一部分人士对土地的依恋.