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英语翻译品牌创新与培育对策浅析改革开放以来,我国经济飞速发展,2006年GDP总量已经居世界第四位,贸易额居世界第三位,

来源:学生作业帮 编辑:作业帮 分类:英语作业 时间:2024/08/30 21:28:31
英语翻译
品牌创新与培育对策浅析
改革开放以来,我国经济飞速发展,2006年GDP总量已经居世界第四位,贸易额居世界第三位,但是却没有多少真正叫得响的品牌,并且品牌老化严重,生命周期短,附加值低,对经济的贡献度低.这与我国的经济贸易地位很不相称.要改变这种现状,必须有效整合我国企业自身优势,把创新与保护紧密结合起来,在创新与保护中培育品牌、在创新与保护中维持品牌的生命周期、在创新与保护中提高品牌的知名度、在创新与保护中维护品牌在消费者心中的地位.这样,我们的品牌就一定能够做强、做响、做长.
Since reform and opening-up,the economy of our country was developed at full speed,GDP total amount will have already occupied the fourth place in the world in 2006,the volume of trade occupies the third place in the world,but has not really called the brand sounded more or less,and the brand wears out seriously,life cycle is short,the added value is low,low to the economic contribution degree.The economic trade status of this and our country is very unbecoming.It must combine enterprise's one's own advantage of our country effectively to change this kind of current situation,combine innovating with protecting closely,foster brands in innovating and protecting,life cycle to maintain the brand in innovating and protecting,popularity improving the brand while innovating and protecting,maintaining the position in the mind of consumer of brands in innovating and protecting.In this way,our brand can unquestionably be done strongly,sound,make long.