英语翻译Behind the campaignIn late 1999,the Tourism Board of Mal

英语翻译
Behind the campaign
In late 1999,the Tourism Board of Malaysia hired the advertizing agency
TBWA Malaysia
to conceive,produce and continually evolve Tourism Malaysia's
international campaign.Their mandate was to create a campaign that gets
results through innovative spirit,and
by combining creativity with effectiveness,building a Malaysian
world-class brand such
as shoemaker Jimmy Choo,the Shangri-La Hotel chain,YTL
Corp and Sapura
Corporation.
For the last 10 years,TBWA has carried the “Malaysia,Truly
Asia” campaign which captures and defines the essence of the
country’s unique diversity.It sums up the distinctiveness and allure
of Malaysia that makes it an exceptional tourist destination.There is only
one place where all the colours,flavours,sounds and sights of Asia come
together – Malaysia.No other country has Asia's three major races,Malay,
Chinese and Indian,plus various other ethnic groups in large
numbers.Nowhere is there such exciting diversity of cultures,
festivals,traditions and customs,offering a myriad of experiences.
No other county is as "Truly Asia" as Malaysia.
Results of the campaign
Since the brand's inception in late 1999,tourism arrivals have nearly
quadrupled from approximately 6 million to more than 22 million visitors in
2008.A significant increase has also been noted in term of tourism
receipts,passing from 8.5 billion RM in 1998 to more than 49 billion RM in
2008.The numbers shows that if the campaign was creative enough to attract
viewers,listeners,readers and internet browsers all over the world,and
kept increasing the annual arrivals and tourism receipts for
Malaysia,making the tourism industry the country's second largest income
earner.
Awards
The numbers do not only speak for themselves,throughout the
years,the Malaysia Truly Asia long-standing campaign has won awards
every year since its inception,with recognitions in the creative,
marketing effectiveness and hospitality areas.
Ten years after launching the campaign,Tourism Malaysia is still
receiving awards.In
2009,it won the Gold Award at ITB Berlin for its international
print campaign on the country's multi-racial,ethnic and eco-tourism
attractions,the world’s largest and most important yearly tourism and
travel fair.Also in 2009,it won the Gold Award for Best Sustained
Success for its campaign at the Asian Marketing Effectiveness Awards 2009,
where they won Gold Award in 2008 Best Long-Term Marketing and Branding.
我钱不多

在竞选之后
In 1999年末,马来西亚的旅游业委员会聘用了广告商
TBWA马来西亚
to设想,导致和不断地演变旅游业马来西亚的
international竞选.他们的命令是创造得到的竞选results通过创新精神,和结合创造性的by与有效率,修造马来西亚人
world-class品牌这样
as 鞋匠 吉米 Choo,ShangriLa 旅馆 链子,YTL
Corp 并且 Sapura
Corporation.
For最近10年,TBWA运载了“Malaysia,真实地抓住并且定义了的本质的Asia”竞选country’s独特的变化.它总结特殊和魅力做它一个例外旅游目的地的of马来西亚.有仅亚洲所有颜色、味道、声音和视域来的one地方together马来西亚.其他国家没有亚洲的三主要种族,马来语,
Chinese和印第安语,加上在大各种各样的族群
numbers.无处在那里文化这样扣人心弦的变化,
festivals,传统和风俗,提供无数经验.
No其他县真实地是作为“亚洲”作为马来西亚.
竞选的Results
Since在1999年末,旅游业到来的品牌的开始几乎有 从大约6百万的quadrupled到超过22 的百万个访客2008.显著地增加也被注意了在旅游业的期限
receipts,在1998年通过从8.5十亿RM对超过49在的十亿RM2008.如果竞选是足够创造性的吸引,数字显示那viewers、听众、读者和全世界互联网浏览器和增加每年到来和旅游业收据的kept为
Malaysia,做旅游业国家的第二大收入
earner.
Awards
The数字为他们自己不仅讲话,在中
years,马来西亚亚洲长年的竞选真实地获得了奖 每年从它的开始,与在创造性的公认,
marketing有效率和好客区域.
Ten在展开竞选以后,旅游业马来西亚的几年仍然是
receiving奖.在
2009,它获得了金奖在它的国际的ITB柏林在国家的多种族,种族和生态旅游的print竞选
attractions、world’s最大和最重要的逐年旅游业和公平的travel.并且,在2009年它获得了被承受的最好的金奖 它的竞选的Success在亚洲人营销有效率授予2009年,
where他们获得了在2008最佳长期行销和烙记的金奖 有点烂!